Loyola Marymount University BA Eng./History

I graduated from Loyola Marymount U. with a double and won some writing awards. I learned through competition for merit that hyperrealism, if executed with restraint, reflects our present more acutely than any other storytelling form because it doesn't announce itself as art. 

I would discover this principle applies to all audience communication. The more one can question whether something is real, the more powerful the impact.   

DEG  (Feature Development)

Sold two stories to Delaurentis Entertainment Group, hired to develop them for movie and television. They didn't go anywhere, but I learned how marketing and content are not just inextricably linked but symbiotic, even among the most elevated cinematic and literary arts.

NTN Communications (8 years Lead Content and Product Devlopment)

This is where Transmedia stopped being theory and became my daily work.

Hired as creative lead on a three-person Business Development/Creation team launching an education television network. Wrote television shows for K-12 audiences and all peripheral marketing and sales content. Worked directly with software and hardware development teams. Grew with company through corporate sale. 

Eight years, thousands of school sites, tens of thousands of consumers across the nation, dynamic audience mapping as publishing, broadcasting and social ran simultaneously. I found that young consuemrs find written material through visual cues, and vice versa, creating an investment loop. This wasn't experimental, this was production at scale. 

What I learned: Transmedia content speaks to distracted consumers in ways no single medium can. More importantly, I learned how to coordinate story and message across platforms while working with technical teams, a skill that proved essential when AI and Blockchain entered the picture.  

Univ. Cal. San Diego

I was hired by Univ. Cal. San Diego to build a inter community Innovation Grant and Communications network while composing template videos, grants and marketing content for University community. The insight: Investors seek ROI in content the same way audiences seek narrative satisfaction. I learned how investor audiences find ROI in innovation of content, and will seek the innovation in product through it. This reinforcing my belief that "narrative design" principles work in marketing as well as digital story.

Reader's Digest and History Channel/Discovery Inc.

Contracted to create Transmedia television series based on veterans of American wars.I used a revolutionary approach; Readers of periodicals and viewers of cable television followed different aspects of the same person;s story. Not the same content on different platforms-different content that validated and enhanced each other.This led to multiple iterative series on Battles and weapons. 

The breakthrough: Mature audiences devoted MORE time to corresponding content than through traditional media delivery. Proof established: Transmedia works for sophisticated audiences with genuine content differentiation. 

Novartis Pharmaceuticals (clinical research innovation)

Swiss pharma giant Novartis hired me to solve a problem; how to measure "good informatics" in observation based research. I created an AI generated narrative design story tree for content multiplication. Basically, I created story building frameworks for translating technical clinical data. What I learned along the way - How to prevent generative from hallucinating - How to manage AI alignment for complex tecincal storytelling - How to track reporters and reporters sentiment analysis without surveillance. This is where I discovered the DNA helix of AI emotional intelligence, narrative design, and audience analytics converged, with real world consequences.  

Dynamic-Composition (Chief Innovation Architect and Fiction Creator) 

Drew on advice from publishing veterans Michael Shatzkin, Dand Farley and Ted Hill, and television vets Stu Segall and Roger Strull to create revolutionary frameworks across storytelling, AI interaction, audience intelligence and economic systems. The realization; in our modern media landscape, stories must be symphonies--products of many instruments playing on coordination. 

Seven revolutionary innovations emerged. 1. Conscious collapse: AI empathic intuition  2. Blockchain Creative IP Systems (NFTMP) 3. Emotional Topographical Mapping 4. Quantum Superposition Storytelling 5. Four World Recursive Narrative Structure 6. Universal Four-Layer Value Engine 7. Narrative Design as AI Prompting Framework  All Tested. All Proven. 

THE SYNTHESIS Twenty years building transmedia across education, entertainment, healthcare, and technology. The same principles work whether you're teaching K-12 students, entertaining mature cable audiences, translating clinical research data, or building AI emotional intelligence. The methodology is universal. The applications are infinite.

CURRENT FOCUS -- 

What Lurks in the Hearts of Men & The Sealy Twins Universe: 115-chapter psychological thriller expanded into 100+ transmedia pieces. Complete demonstration of all seven innovations at scale with real audiences reaching 100K+ people. 

Images of Heaven: Television Series built on ARG principles and expanded into six media forms and seven real life characters